Toronto · Southern Ontario · anywhere the truth needs to be told
A giant, high-resolution LED screen on wheels. No ad agency to say no, no algorithm to bury the message, no gatekeeper to ask. Seen by hundreds of thousands on the street and tens of millions online — and investigated, ticketed, bricked and towed-at by the people who wish it would go away.
Why we built it
The billboard companies Rebel News had worked with for years refused to carry any message critical of Hamas. They were afraid their trucks would be attacked and their drivers hurt. The message was lawful. It didn’t matter.
A Ford Super Duty with high-resolution P4 LED screens on three sides and four outdoor loudspeakers. It takes an uncensored message straight to the street, around the TV networks, around the Big Tech algorithms, to the people.
Toronto, Ottawa, Montreal, Hamilton, Whitby, Sarnia, Sudbury, Sault Ste. Marie, Calgary, New York and Washington. Tens of thousands of kilometres. Over a million street views in the 2025 federal campaign alone.
The Toronto Police file
Every ad on this truck has been lawful. The Toronto Police Service has nonetheless opened hate-crime investigations into it, swarmed it with seven officers, fined its driver for playing a video, and stopped it three times in six weeks. We have hired lawyers every single time. We have never turned the screen off.
Stopped at Bathurst & Sheppard, in the heart of Toronto's Jewish community, over a Canadian Antisemitism Education Foundation ad showing the bail conditions of pro-Hamas radicals charged after marches through that neighbourhood. Third stop in six weeks.
Outcome Investigated as "hate propaganda". Criminal lawyer Leora Shemesh retained; the legal fight is estimated at $10,000. The ad kept running.
Read the dispatch →Seven officers swarm the truck outside the WNBA game at Scotiabank Arena for a caWsbar ad defending women's sports, featuring Serena Williams and Martina Navratilova.
Outcome Two $615 tickets, $1,230 in fines. Driver Mark ordered to turn the screen off. Both tickets being fought in court.
Read the dispatch →Pulled over on St. Clair Avenue after one person called 911 to say a caWsbar women's-rights ad made them feel "unsafe". Two cruisers attend.
Outcome No enforcement action; investigation closed as a disagreement over political expression.
Read the dispatch →Town of Whitby staff call a heavy tow truck on the truck parked outside Town Hall with a Fire Victoria Bozinovski message; the town stages a press conference about the truck the next day. Durham police claim an "investigation".
Outcome No charge. Nobody ever called.
Read the dispatch →Toronto police officials object to an ad about the Olivia Chow-Myron Demkiw dispute over hate-crime enforcement in the Jewish community.
Outcome No charge. The ad kept running.
Read the dispatch →A masked protester at Queen's Park throws a brick at the truck, smashing video panels.
Outcome No arrest. Over $5,000 in repairs, security film on the screens and a 360-degree camera system.
Read the dispatch →A pro-Hamas mob surrounds and attacks the truck at the University of Toronto as the encampment is cleared.
Outcome No arrests. Rebel now hires security guards whenever the truck is sent to a protest.
Read the dispatch →Toronto Police Hate Crime Unit opens an investigation over a lawful third-party ad criticizing the pro-Hamas occupation of streets and campuses. Chief Myron Demkiw announces it on X; the mayor denounces the truck; up to two years in jail is threatened.
Outcome Ezra Levant drove the truck to police headquarters the next day and asked to be arrested. No one would. No charge.
Read the dispatch →Field dispatches
Jacob Mantle wants the attacker removed from Canada if he turns out to be a Chinese diplomat or agent of Beijing. Nearly four weeks after the assault, no...
Cowards and Bullies
Hong Kongers, Tibetans, Uyghurs, Taiwanese and Falun Gong practitioners rallied for freedom and human rights on Oct. 1 as the Cowards and Bullies campaign returned to the site...
Cowards and Bullies
Independent journalist Terence Shen tells Ezra Levant the incident is an escalation of years of harassment.
Cowards and Bullies
Falun Gong practitioners welcomed Rebel News’ billboard truck as it played footage of Lina Li’s attack and called for help identifying her attacker.
Cowards and Bullies
We brought our billboard truck displaying pro-female messaging to a WNBA game in Toronto. This time security guards, not cops, shut it down…
caWsbar
The public broadcaster has faced fierce backlash after it was revealed staff were instructed not to use the word 'terrorism' while discussing the 9/11 terror attacks.
CBC 9/11
Hire the truck
The truck is available to advocacy groups, charities, campaigns and companies. Bring a message; we handle the rest — route planning, formatting your video for the screens, driving and operating the truck.
Book the truck [email protected]
All campaign content is subject to approval and must comply with local laws. Terms and conditions apply.
Keep it rolling
Fuel, insurance, a driver’s salary, security guards at protests, a $6,500 transmission, a smashed screen, and lawyers on standby every time the police pull it over. Unlike the CBC, we don’t get a cheque from the taxpayer.
Prefer a cheque? Rebel News, PO Box 61056 Eglinton/Dufferin RO, Toronto, ON M6E 5B2 — mark it “truck”.
Dispatch list
One email when the truck rolls out, gets stopped, or gets hired for something you’ll want to see.